The U.S. trucking market is showing signs of seasonal freight growth as the holiday shipping period approaches. Truckload tender rejection rates are currently around 12.8%, nearly double the 6% level recorded during the same period last year. However, overall market conditions remain relatively balanced, with capacity availability preventing significant tightening across most freight segments.
Freight demand has improved heading into the holiday season, with November outbound tender volumes averaging 11,434, representing a 12% increase compared with the same period last year and approximately a 3% increase from October. The increase reflects stronger seasonal transportation activity across retail, food, and consumer goods supply chains.
The refrigerated trucking sector remains one of the strongest areas of the market. Reefer tender rejection rates have reached approximately 21%, compared with 12.6% during the same period last year, driven by increased food shipments and seasonal demand. Weather conditions during the winter months may create additional challenges for temperature-controlled freight capacity.
Market conditions continue to vary by equipment type. Refrigerated freight rates remain elevated, while flatbed transportation continues to benefit from industrial activity, infrastructure projects, and data center construction. Dry van transportation remains more balanced, with relatively stable market conditions.
Regional freight markets are also experiencing seasonal changes. The Pacific Northwest is seeing increased transportation demand due to agricultural harvest activity, including apples, potatoes, and Christmas tree shipments. These seasonal movements may temporarily tighten capacity in specific markets.
As freight demand continues to develop through the holiday season, shippers should continue monitoring capacity availability, transportation costs, and regional market conditions to maintain reliable supply chain operations.
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